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Shhh… I Have a Secret

Customer service is a hot topic and can make or break your business. Consumers have little patience for lousy customer service and quickly get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier.  If you provide them with a simple, efficient, pleasant experience, they will revisit your business repeatedly. More importantly, they will tell everyone they know!  There are three secrets to good customer service; we will first conquer knowing exactly what YOU want. You are the captain of

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Harm Stratman

Gather the Troops

  Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur   All three of these roles need to be filled by different people with the right kind of talent. It’s all about balance.   The Technician This person represents the present and all that needs to be done for the physical aspects of the business building process. They are the “doer”. This is usually the

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Harm Stratman

Entrepreneurial Myths?

We will embark upon a journey through the world of Entrepreneurial Myths and debunk them to help you avoid falling into its traps.  First, let’s take a minute to talk about what an Entrepreneurial Myth is. An Entrepreneurial Myth, or e-myth, is the assumption that anyone can be successful in business if they have:  Desire  Some capital  A goal for success  This concept sounds fabulous, but it is just not realistic. Compare starting a business to running a marathon. Sure, everyone gets out of the gate at a fast pace, but after a few miles people start to slow down,

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Harm Stratman

Fadeaway and get Results

Fadeaway, as a result. We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work. Avoid the marketing pitfalls. Use a world-class marketing perspective. Get results! We’ll go through each of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign. Define your Unique Selling Proposition (USP) Take the time

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Harm Stratman

 PR Equals Free Publicity

  There are three principal areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions  With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.  Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more is equally powerful. Online marketing is as, if not more, important as conventional media. Here are the steps

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Harm Stratman
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