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Untangle the Red Tape

In the last post we discussed how to introduce the big-company mindset into your business and get your team onboard. Doing this will help you overcome the mental obstacles that might keep you from being successful. The next step we’ll discuss is which big fish to focus on. Before you put a plan together, it’s important that you understand how your potential big client operates. We’re also going to take a moment to talk about the potential “red tape” you may encounter along the way.   The most important information to collect about your big fish are their purchasing habits

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Be One with the Fish!

In the last post, we started our series focused on attracting big clients, or “catch big fish,” that will sustain your business over the long run. Today, we will take that a step further by talking about how to understand and think like a big fish company and how that can help you plan your approach and find success. Before you can start the process of landing big clients, you have to make sure your entire team is on board with your approach and vision. There are six keys to finding big client success. They are: 1. First Impression: You

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Are You On The Right Path?

There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with. Today we’re going to start with a brief look at the three different paths out there and show you which one is the path to success. Then we’ll talk about the mindset it takes to attract the big fish. There are three different growth paths a business can take: Snail Speed Shooting Star Catch the Big Fish   1. Snail Speed Businesses end up growing at snail speed when owners think they can find quick

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Another Secret Revealed

In the last post, we talked about the first secret to building a solid customer service plan and how to decide what your vision is.  Today we’ll talk about the second secret in taking your satisfied customers to raving fans. You must know what your customers want. Know who your customers are and you will know better how to serve them. Demographics are essential here. An upper-class woman in her 30’s is going to have completely different expectations than a blue-collar worker in his 50’s. There are four main areas you need to consider and plan when figuring out what

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Shhh… I Have a Secret

Customer service is a hot topic and can make or break your business. Consumers have little patience for lousy customer service and quickly get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier.  If you provide them with a simple, efficient, pleasant experience, they will revisit your business repeatedly. More importantly, they will tell everyone they know!  There are three secrets to good customer service; we will first conquer knowing exactly what YOU want. You are the captain of

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