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Unleash the Potential of Word-of-mouth marketing (WOM)

Today’s discussion will revolve around the potential of word-of-mouth marketing (WOM), incorporating a six-step strategy for success and over 30 distinct methods to boost your WOM marketing efforts. So, let’s dive in! Here are the six key steps to maximize the potential of word-of-mouth marketing (WOM): Comprehend your customers’ values and priorities, which will provide insight into why they might be interested in your Product/Services . Gain knowledge about different consumer types: innovators, early adopters, early majority, late majority, and laggards. Determine the necessary decision stages for the adoption of your Product/Services . Utilize the insights gained in steps 2

Harm Stratman

Maximize Your Resources – Part 2

Last time we talked about the first three areas to work through in maximizing your current resources. They were: Recognize the obvious Unconventional breakthroughs Face the facts Today we’ll cover the next three, which are: Reveal your business’ soul From breaking even to breaking the bank Stand up and stand out Reveal Your Business’ Soul Every business has a soul and you likely felt it the strongest when your business was just starting. It’s that passion, newness, and momentum you had at the very beginning. Sometimes that can get lost along the way as your business gets stagnant

Harm Stratman

Maximize Your Resources – Part 1

Over the next few posts, we’re going to talk about how to take a hard look at your current resources and get the most out of them. This can help your capital go further and increase your profit margin. Today we’ll cover three separate ways to maximize what you already have. These include: Recognize the obvious Unconventional breakthroughs Face the facts Recognize the Obvious Sometimes when you are too close to something, you can’t make out the big picture. You need to step back and really take a hard look at the resources you currently have in front of you.

Harm Stratman

5 Killer Mistakes – Part 3

The last 2 posts covered the first four of the killer mistakes you can make that will not only make you lose your fish but possibly your entire company. Today we’re going to talk about the fifth killer mistake: Up Cash Creek Without a Paddle. Even when business is good, there’s still a chance of running out of cash flow. You have to always be prepared for a slow in sales or a surge in expenses. One of the keys to balancing your cash flow is to get your clients to pay on time. This can seem like a

Harm Stratman

5 Killer Mistakes – Part 2

5 Killer Mistakes – Part 2 In the last post, I covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle. When you take on too much, your business can’t keep up and therefore you can easily lose control of everything and find yourself barely functioning. You want your business to be successful, no doubt, but you need to have a plan for how you will handle the growth. Your clients expect great customer service and high-quality

Harm Stratman

Unleash the Potential of Word-of-mouth marketing (WOM)

Maximize Your Resources – Part 2

Maximize Your Resources – Part 1

5 Killer Mistakes – Part 3

5 Killer Mistakes – Part 2

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